About

I'm Luca Montironi, a visual designer and media artist. I live and work in the Marche region of Italy.

For brands and cultural organisations I design identities, video and content, from art direction to delivery in every format needed. I use generative AI and CGI as production tools.

With Tommaso Cherubini I create immersive installations, video mapping and audiovisual performances: research into light, matter and the perception of space. Mycelium was shown at InSpace, Mexico City, during Mexico Art Week 2026. HyperEdit, with composer Paolo Bragaglia, was created for Fondazione DesignTerrae from Nazareno Gabrielli's graphic archive for Poltrona Frau.

Brand work includes the campaign and stand content for DFN Luxury Outdoor at Salone del Mobile 2026, the identities of the Venere di Frasassi Prize exhibitions at the Museo di Genga, and the catalogues of Etico Sartoria Marchigiana.

I studied Graphic Design at the University of the Republic of San Marino. From 2023 to 2025 I chaired the Zandagruel association, which organises Svicolando Festival in Montecassiano.