DFN Luxury Outdoor

Digital campaign and stand content for a luxury outdoor furniture brand.

DFN wanted to present its collections again through a story led by a character. Starting from an initial idea by the client, we developed Luce, the figure who guides viewers through villas and architecture built with CGI and generative AI: one video per collection, in vertical and horizontal formats.

At the Salone, Luce appeared on the stand's screens. For the cooking show with Moley Robotics' robotic arms we created a video where the two worlds meet; between performances, an abstract loop recalled the backlit marble of DFN's craftsmanship.